Extend your Runway: Managing Cash Flow to Boost Success

Cash flow is one of the most critical factors of success for SME's. Despite this, poor management of cash flow is a leading cause of business failure and many businesses have ended up in bankruptcy due to a lack of cash. Additionally, poor cash management practices may hinder the ability to make necessary investments and might impact the business' ability to raise additional cash. It is safe to say that cash is the lifeblood of a business.

Together with our partner Lloyds Bank, we invite you to this session covering all things cash flow: how does cash flow impact profits, how can you improve your cash flow and extend your runway, and what are some of the actions you can take. We will also hear from Sinead McHale from Satago and Chris Downing from Sage in a moderated discussion about cash flow from a startup and accountancy perspective.

About the Speakers:

The team at Lloyds Bank provide businesses with support and guidance, working with them from seed funding right through the cycle to support their growth ambitions. Jordan Humphrey is a Relationship Manager primarily focused on supporting scale-up and fast-growth businesses in London within the tech, media and creative space. Tech business raising capital often require FX services to enable them to transfer between currencies and keep hold of as much of their hard-earned investments as possible. Every pound counts to those looking to quickly accelerate their growth. The team also supports with deposit management and other core banking services.

Sinead McHale is CEO of Satago, a UK fintech that offers all-in-one cash management software for businesses and their accountants. Since starting her career in finance after studying Economics at NYU, Sinead has held senior management roles in New York, Dublin and London across a variety of industries including banking, investment funds, and alternative business finance. Sinead also holds a Master’s degree in Strategic Management Accounting, giving her a unique perspective on small businesses, their relationship with their accountants, and their cash management challenges. Passionate about small business growth and fintech, Sinead applies her varied expertise to ensure business owners have access to the tools and finance they need to thrive.

Chris Downing, Director for Accountants and Bookkeepers, Sage: Chris joined Sage having been a partner at a top 100 accountancy firm. He brings nearly 20 years of hands on experience and strategic insight of the profession, coupled with an infectious enthusiasm in the adoption of technology and Business Intelligence to improve reporting and drive innovation in the SME sector.

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